Business Newsletters When thinking about creating a newsletter most businesses start off with really good intentions. No one plans to write a naff one which will bore the pants off an audience. So, if no one plans to do this, why are so many of them a chore and so badly put together? We sign up to ... Read More about Newsletters
Don’t Give Up!
Business and the Art of Procrastination Planning out a business takes a little time. Identifying what the business will do, who it will do it for and how much people or other businesses are prepared to pay for it are three elements of the planning, but there are crucial others. Where are the ... Read More about Don’t Give Up!
Avoid Outsourcing Nightmares
10 THINGS TO DO WHEN OUTSOURCING There are times, as most businesses will have experienced, when we’ve needed some external short-term help - usually for a specialist or a particular project. Sub-contractors/freelancers (however you want to refer to external 'others' who deliver work) have proved a ... Read More about Avoid Outsourcing Nightmares
Quitting the Day Job
Quitting the Day Job I hear from a number of clients in our new focus groups how they have been influenced by thought leaders into quitting their day jobs and going all out for their new business start-up. Some have been encouraged by motivational speakers - gurus who write books - and are really ... Read More about Quitting the Day Job
Focus
I Can't Stop Buying Marketing Tools This was a plea for help straight into my inbox. A client who has a thriving coaching business was working with us on our strategic programme. She was very clear on who she helped and what she did for her clients and, together, we worked on a marketing strategy ... Read More about Focus
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