The Secrets of Shareable Video Just about everyone knows that one of the most successful global brands is Nike. There are less who know that, in essence, Nike is only a brand; the company owns no manufacturing plants so makes nothing, yet has grown to have immense reach and continues to maintain ... Read More about The History Of Why Big Brands Love Video Marketing
Why We Love Business Social Media
Networking and the 2 faces of social media There was an interesting debate on the business forum 4N and A lot of opinions on whether your Twitter or Facebook account should be held in your business or personal name. I take the view it depends on your intended audience. I have ... Read More about Why We Love Business Social Media
Stop! Get Focused
Help! I am Addicted to Marketing Tools. This was a plea for help straight into my inbox this morning. A client who has a thriving coaching business had worked with me last year on some strategic planning. She was very clear on who she helped and what she did for her clients and, together, we worked ... Read More about Stop! Get Focused
Why Every Business Needs to Use eLearning
E-Learning is one of the fastest growing industries, and it continues to grow rapidly. Since the start of the millennium, the market growth rate has increased in excess of 900% and more companies are now starting to invest their HR budgets in e-Learning packages. However, some business owners are ... Read More about Why Every Business Needs to Use eLearning
Doing the numbers
Doing the numbers Charles Dickens certainly understood the principles of business. In David Copperfield he wrote Mr Micawber as saying, "Annual income twenty pounds, annual expenditure nineteen [pounds] nineteen [shillings] and six [pence], result happiness. Annual income twenty pounds, ... Read More about Doing the numbers
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