The Good Old Days Marketing used to be much easier/simpler before the internet came along. A local business operating within a tight geographic area had several options such as advertising in the local newspaper, distributing leaflets or relying on an eye-catching shop front and word of mouth ... Read More about Internet Marketing
Mobile Friendly Websites
Heard about Responsive Design for Websites? Does your business have a website? Have you looked at it lately on a smartphone? Have you tried to use it like a potential client might do but using a smartphone? How did you get on? Rate your experience out of 10. Go on, be honest. Now deduct 3 ... Read More about Mobile Friendly Websites
Blogs, Articles, Content. They All Count Now
Visibility benefits from Blogs, Articles and Content: A blog makes your business more visible A blog offers opportunity to connect with new people and potential clients If you are a professional service provider a blog can be used to demonstrate your skills, sense of humour and expertise in a ... Read More about Blogs, Articles, Content. They All Count Now
Business Apps – 5 Business Apps We Know You’ll Love
5 Business Apps We Know You'll Love Business Apps? Technology was supposed to give us more freedom to do the things we want to, yet for years we've been tied to our desks by the fear of missing an important email that needs an immediate response. Not forgetting the dozen or so post-it notes that ... Read More about Business Apps – 5 Business Apps We Know You’ll Love
Google’s Phantom
Have you Encountered Phantom? Phantom is an element of Google's 'Needs Met' strategy in which Raters (actual human beings) evaluate the content of web pages to determine how well they serve the people reaching them. The purpose is to ensure that content accessed via Google meets the needs of the ... Read More about Google’s Phantom